From Lauren’s Desk | Co-Founder & CEO
Hello and Happy New Year — Lauren here, Co-founder and CEO of Something Borrowed Blooms!
I don’t pop into the blog often, but as we wrap up another incredible year, it felt like the right time to drop in and say hello.
As Something Borrowed Blooms has grown, my role has grown with it — shifting from the very hands-on early years to now supporting a talented team that brings our vision to life. Today, I’m focused on what’s next for the wedding flower industry and how we continue building the brand so many have come to love, thoughtfully and to full potential. What hasn’t changed is our why: making wedding flowers more affordable, stress-free, and sustainable, while modernizing an industry we’ve fallen in love with.
Looking back on this past year, I’m so proud of what we’ve built together — and even more excited about what’s ahead. I wanted to share a few highlights from the year and give you a peek at what’s coming next.
A Look Back at 2025
This year was all about thoughtful growth and creative evolution — building on what we’ve created while continuing to push ourselves forward.
Refreshing What You Love
One of our proudest accomplishments this year was refreshing three of our most beloved floral collections — Charlotte, Stella, and Nina. Each received a thoughtful floral facelift that honored what made them so special, while introducing fresh inspiration, refined details, and updated design. Watching these collections come to life again was incredibly rewarding.
A true standout moment came shortly after the Charlotte Collection refresh, when Taylor Swift’s iconic engagement unfolded in a complete floral wonderland. The resemblance to the enchanting Charlotte Collection was uncanny — romantic, lush, and undeniably dreamy. Needless to say, we were all swooning over Charlotte… and clearly, you were too.
The Charlotte Collection grew an impressive 150% this year, confirming what we already felt: romantic pink florals are having a major moment. And if this year was any indication, we expect them to continue shining as a top choice in the year ahead.
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A Standout New Release
We also introduced one major new collection this year: The Zayah Collection. With sleek, architectural calla lilies and anthurium in a classic green-and-white palette, Zayah was our modern, cool-girl take on florals.
Initially, we envisioned Zayah as a micro-collection — something niche, trend-forward, and quietly powerful. To match her energy, we took the photoshoot to the streets of iconic New York City, letting the movement and grit of the city bring the collection to life. What we didn’t anticipate was just how strongly you would respond. Zayah quickly became a favorite and has since grown into quite the it-collection, exceeding every expectation we had.
As architectural florals continue to rise in popularity, we’re leaning in — expanding our Zayah inventory and introducing a few exciting new products that tap into this sculptural, fashion-forward trend. Here’s a few of our SBBlooms insiders who fully embraced Zayah’s cool-girl energy and styled this collection beautifully on their big day.
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Growing Alongside the Industry
This year, we also found new ways to support the larger wedding and events community. In 2025, we welcomed more than 150 new florists, planners, and event pros into our Pro Partner program — creative businesses who use Something Borrowed Blooms to serve clients in thoughtful, beautiful ways.
Why does that matter to you? Because when we support fellow creatives, it helps raise the bar for weddings and events everywhere. Watching these businesses grow, thrive, and bring their clients’ visions to life with our flowers has been one of the most rewarding parts of the year.
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A Decade of Something Borrowed Blooms
Last but certainly not least, 2025 marked a major milestone that feels especially meaningful to Laken and me — we celebrated 10 years of Something Borrowed Blooms!
Over the past decade, we’ve had the honor of being part of more than 50,000 weddings, helping couples save over $100 million in floral costs along the way. What means the most to us isn’t just the numbers, but the trust couples have placed in us on one of the most important days of their lives. Together, we’ve proven that wedding flowers can be beautiful, stress-free, and accessible — without compromise.
What started as a simple idea has grown into something far bigger than I ever imagined, and seeing the role our flowers have played in so many celebrations continues to be incredibly humbling.
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Looking Ahead
As we step into the new year, our focus remains clear. We’ll continue investing in inspired designs, intentional growth, and an experience that keeps our customers and partners at the center of everything we do.
We’ve also been quietly working on something behind the scenes — the kind of project that requires lots of coffee, late nights, and a few happy dances along the way. While we’re not quite ready to spill all the details just yet, let’s just say January is going to feel very exciting around here, and whether you're a customer or partner, your experience with Something Borrowed Blooms is about to get A LOT better! Stay tuned…
Thank You
Thank you for being part of this journey — whether you’ve been with us for years or just discovered Something Borrowed Blooms this past season. Your trust, feedback, and support mean everything to us.
Here’s to another year of beautiful blooms, meaningful moments, and exciting possibilities ahead. We’re so grateful to build what’s next with you.
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